‘SOHO’, the name was unprecedented in Malaysia right up until 1997. ‘SOHO’ is an
area of the City of Westminster and part of the West End of London. The area of
‘SOHO’ was grazing farmland until 1536 when it was taken by King Henry VIII as a
royal park for the Palace of Whitehall. The name "SOHO" first appears in the 17th
century and derives from a former ‘FOX-HUNTING’ Cry.
Today the legacy continues. ‘SOHO’ is here to stay and the name has become a World-wide
phenomenon being used for entertainment and restaurant districts – As the founder
in Malaysia, we are proud to be part of the growing phenomenon..